冰雪热劲正酣，安全“冷思考”不可缺位

Core Viewpoint - The ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with a significant increase in consumer participation and spending, but safety concerns must be addressed to ensure sustainable growth [5]. Industry Overview - The ice and snow industry is expected to reach a scale of 1,005.3 billion yuan by 2025, with consumer spending during the 2024-2025 season projected to exceed 187.5 billion yuan, reflecting a year-on-year growth of over 25% [5]. - Ice and snow sports are transitioning from niche activities to mainstream participation, indicating a growing trend in consumer interest [5]. Safety Concerns - The rise in popularity of ice sports has led to an increase in safety incidents, with social media highlighting injuries and accidents, emphasizing the need for a focus on safety [5]. - Ice sports have been classified as high-risk activities since 2013, necessitating a balance between industry growth and safety measures [5]. Policy Recommendations - The government has called for improved risk assessment and safety management in the ice and snow industry, but implementation remains lacking [6]. - There is a need for detailed regulations that address emerging sports, safety standards, and a unified certification system for coaches to enhance safety [6]. Operational Improvements - While many ski resorts have adopted beginner-friendly slopes, smaller or temporary venues often lack adequate safety measures and professional rescue teams [7]. - The focus on regulation over service quality has led to negative consumer experiences, highlighting the need for better service and safety protocols at ski resorts [7]. Individual Responsibility - Over 70% of skiers are inexperienced, which increases safety risks; consumers must take personal responsibility for their safety by understanding their limits and choosing appropriate challenges [8]. - It is crucial for participants to seek qualified instructors and prioritize safety knowledge to enjoy ice sports safely [8]. Conclusion - The growth of the ice and snow economy is tied to effective safety measures and consumer awareness, requiring collaboration between policy, operations, and individual responsibility to ensure long-term sustainability [8].