2025年终经济观察丨供需两端齐发力 激活消费“主引擎”

Group 1 - Consumption is the "main engine" of economic growth and a barometer of people's well-being, with policies effectively boosting consumption potential throughout the year [1] - In the first 11 months, the total retail sales of consumer goods increased by 4% year-on-year, surpassing both the same period last year and the total growth for the previous year [1] - The Central Economic Work Conference emphasized the importance of domestic demand and outlined specific measures to stimulate consumption, including the implementation of special actions to boost consumption and the release of service consumption potential [1] Group 2 - Consumer demand has shifted from "availability" to "quality," with high-end products experiencing strong demand, such as the Huawei Mate80 series and popular events [2] - The supply of consumer goods has entered a new phase characterized by high quality and high prices, although structural mismatches in supply and demand still exist in some areas [2] - In the first 11 months, new energy vehicle sales accounted for 53.2% of total new car sales, indicating a significant shift towards greener consumption [2] Group 3 - Large-scale consumption is crucial for solidifying the consumption base, with policies supporting the optimization of the "two new" policy and promoting reforms in the automotive circulation market [3] - Service retail sales increased by 5.4% year-on-year in the first 11 months, indicating a recovery in service consumption, which is essential for driving overall consumption [3] - Various regions are focusing on niche consumer demands and leveraging local resources to enhance service offerings, such as themed trains and tourism initiatives [3] Group 4 - New supply is expected to create new demand, with advancements in technology such as L3-level autonomous driving set to stimulate market growth and innovation [4] - The "first store economy" is gaining traction, with new retail formats attracting significant foot traffic and consumer interest [4] - Policies aimed at enhancing the adaptability of supply and demand in consumer goods are being implemented to foster innovation and growth in the sector [4] Group 5 - China is evolving into a global innovation hub, with various industries accelerating their transformation towards smart, green, and high-end products, thus opening new consumption opportunities [5] - The integration of digital consumption and quality e-commerce is continuously activating new growth points in the consumer market [5] Group 6 - The Sanya International Duty-Free City has seen a surge in customer traffic, with new duty-free products attracting significant consumer interest, reflecting a booming market [6] - High-level openness is enriching the supply of quality products and enhancing the business environment, which in turn promotes innovation and quality improvements in "Made in China" and "China Services" [6] - The focus on consumer experience extends beyond mere purchasing, indicating a systemic reform in the consumption landscape [6] Group 7 - Policies aimed at enhancing public services and increasing disposable income are being implemented to boost consumer spending capacity [7] - Various regions are creating community spaces and optimizing housing policies to enhance consumer experiences and stimulate spending [7] - The "14th Five-Year Plan" emphasizes the integration of consumer promotion and public welfare, highlighting the importance of increasing residents' consumption capacity [7] Group 8 - Multiple initiatives are being launched to promote employment and income growth, with a focus on stabilizing the real estate market and enhancing consumer confidence [8] - Efforts to reduce competition pressures and encourage quality over price are being emphasized to improve the overall consumption environment [8] - A comprehensive approach is being adopted to stimulate consumption through coordinated supply and demand efforts, enhancing consumer confidence and spending power [8]