Xin Lang Cai Jing·2025-12-25 14:16Core Insights - The 2025 Weibo Revitalization Intangible Cultural Heritage Ceremony and the Weibo Intangible Cultural Heritage and Industry Integration Development Exchange Conference successfully concluded in Chengdu, with over 600 attendees from various sectors [1][23] - The event aimed to connect multiple resources, including government, media, and cultural heritage practitioners, to create a high-value platform for the intangible cultural heritage industry, promoting the integration of intangible cultural heritage into various industries [1][23] Group 1: Event Highlights - The theme of the event was "New Vitality of Intangible Cultural Heritage, Empowering the Future," featuring speeches, honor awards, and online discussions [1][23] - Nine annual honors were awarded to individuals and organizations for their outstanding contributions to the field of intangible cultural heritage [2][24] Group 2: Youth and Media Engagement - The president of the China Intangible Cultural Heritage Protection Association emphasized the role of youth as key transmitters and innovators of intangible cultural heritage in the internet age [2][24] - Weibo's vice president highlighted the platform's commitment to building an open and collaborative system for the dissemination of intangible cultural heritage, moving from one-way promotion to deep integration [2][24] Group 3: Awards and Recognitions - Eight projects received the "Annual Intangible Cultural Heritage Local Newborn Model Project" honor, showcasing diverse media forms that bridge the gap in heritage transmission [3][25] - Various organizations and individuals, including media outlets and cultural practitioners, were recognized for their contributions to the promotion and innovation of intangible cultural heritage [5][27] Group 4: Technological Integration - The event showcased the potential of AI technology in the transmission of intangible cultural heritage, with interactive demonstrations highlighting its capabilities [6][28] - The collaboration between Weibo and various cultural institutions aims to explore innovative paths for integrating intangible cultural heritage with modern life and local economic development [10][32] Group 5: Industry Dialogue and Future Directions - The exchange conference focused on innovation and integration, aiming to break down barriers between industries and create a win-win ecosystem for intangible cultural heritage [12][34] - A report was released discussing the dual empowerment of intangible cultural heritage and industry, emphasizing the importance of cultural heritage in enhancing urban cultural identity and driving innovation in cultural tourism products [14][36] Group 6: Sustainable Development Initiatives - Weibo's initiatives aim to create a sustainable ecosystem for intangible cultural heritage, transitioning from visibility to experience and ultimately to necessity [19][41] - The "Weibo Intangible Cultural Heritage Resident Program" was launched to invite influential content creators to collaborate with local governments, enhancing the visibility and sustainability of local cultural heritage [10][32][42]