新赛道！“二手经济”撑起万亿级大市场

Core Insights - The second-hand goods market in China has become a trillion-yuan industry, with a transaction volume of 1.69 trillion yuan in 2024, reflecting a 28% year-on-year growth and a compound annual growth rate of 12% over the past six years [3][4]. Group 1: Pilot Program and Market Trends - The Ministry of Commerce and other departments initiated a pilot program for second-hand goods circulation in December 2024, with 10 cities and 28 enterprises as the first trial units [1][3]. - The pilot program has shown initial success, with markets like Chongqing's Dongjiaxi flea market experiencing increased foot traffic, peaking at over 20,000 visitors in a single day [1][3]. - In Wuhan, the Qingshan Huayong old goods market is focusing on second-hand kitchen equipment, with annual sales expected to exceed 100 million yuan [3][4]. Group 2: Consumer Behavior and Market Dynamics - The consumer demographic for second-hand goods is diverse, with middle-aged consumers focusing on home decor and younger consumers interested in collectibles and digital products [6][7]. - The second-hand market is evolving into a new consumption model that integrates green, personalized, and intelligent features, moving beyond mere practicality and economic benefits [9][10]. Group 3: Innovations and Future Developments - The industry is witnessing innovative transformations, with companies like Yijia Water (Wuhan) utilizing live streaming for sales, achieving monthly sales exceeding 2 million yuan [4][5]. - The integration of AI, big data, and cloud computing is expected to enhance the efficiency of second-hand goods transactions, with platforms like Xianyu reporting over 10 billion yuan in AI-enabled transaction volume [10][11]. - Future developments will focus on creating a transparent and regulated market, with initiatives to prevent fraud and ensure product authenticity [10][11].