2025年终经济观察|供需两端齐发力 激活消费“主引擎”

Group 1 - Consumption is the "main engine" of economic growth and a barometer of people's well-being, with policies effectively boosting consumption potential throughout the year [1][2] - In the first 11 months, the total retail sales of consumer goods increased by 4% year-on-year, surpassing both the same period last year and the total growth for the previous year [1] - The Central Economic Work Conference emphasized the importance of domestic demand and outlined specific measures to stimulate consumption, including the implementation of special actions to boost consumption and the release of service consumption potential [1][2] Group 2 - There is a shift in consumer demand from "availability" to "quality," with high-end products experiencing strong demand, such as the Huawei Mate80 series and energy-efficient home appliances [3][4] - The automotive sector saw record production and sales, with new energy vehicles accounting for 53.2% of total new car sales in the first 11 months [3] - The service retail sector also showed growth, with a 5.4% year-on-year increase in service retail sales, indicating a recovery in this area [4] Group 3 - Large-scale consumption, such as automobiles and home appliances, is crucial for solidifying the consumption base, supported by policies and technological innovations [4][5] - The rise of new consumption patterns, including digital consumption and quality e-commerce, is creating new growth points in the market [7][8] - The introduction of L3-level autonomous driving vehicles and the expansion of charging infrastructure are expected to stimulate new market opportunities and consumer experiences [6] Group 4 - High-level opening up and policy support are enhancing the attractiveness of the Chinese market, with measures like optimizing tax refund processes and expanding visa-free policies contributing to increased consumer interest [8][9] - Local governments are implementing various measures to enhance consumer capacity and willingness, such as extending parental leave and optimizing housing policies [9][10] - A comprehensive approach is being taken to boost consumption, focusing on supply-demand coordination and creating a favorable environment for consumer confidence [10]