国信证券：维持滔搏(06110)“优于大市”评级 下调合理估值区间至3.2~3.5港元

Group 1 - The core viewpoint of the report is that due to significant disruptions in offline retail, the profit forecast for Tmall (滔搏) has been slightly lowered, with expected net profits for FY2026-2028 being 1.22 billion, 1.33 billion, and 1.49 billion yuan respectively, reflecting a year-on-year change of -5.3%, +9.6%, and +11.5% [1] - The reasonable valuation range has been adjusted to 3.2 to 3.5 HKD, down from the previous range of 3.8 to 4.0 HKD, corresponding to a PE ratio of 14 to 15 times for FY2027 [1] Group 2 - In Q3 of FY2026, the total sales amount for the retail and wholesale business recorded a high single-digit decline year-on-year, with the gross sales area of direct-operated stores decreasing by 1.3% quarter-on-quarter and 13.4% year-on-year [2] - The online channel's growth rate remains better than that of the offline channel, although the growth rate has slightly slowed compared to the first half of the year due to base effects [3] - The company is optimizing its offline store network by cautiously closing underperforming stores and focusing on extending online channels for offline stores, with a significant reduction in the number of store closures expected this year compared to last year [3] Group 3 - The discount rate has deepened year-on-year due to the increased proportion of online channels, but the extent of discounting has narrowed compared to the first half of the fiscal year [4] - Nike's Q2 FY2026 performance slightly exceeded previous guidance and market expectations, with revenue of 12.4 billion USD, a year-on-year increase of 1%, while the Greater China region continues to face significant pressure [4] - Adidas reported Q3 results that fell short of market expectations for revenue but exceeded expectations for operating profit, with a 12% year-on-year increase in revenue for the Adidas brand [5] Group 4 - The company has maintained a strong growth momentum for its main brand, Adidas, with expectations of double-digit growth for FY2025, while Nike's performance in FY2026 Q2 was better than previous guidance but faced challenges in the Greater China market [6] - The company has been increasing its focus on outdoor and running segments, becoming the exclusive agent for several outdoor brands in the Chinese market and opening a running brand collective store [6]