30克金手镯观望1年涨价近2万

Core Viewpoint - The price of gold has significantly increased, with international spot gold prices surpassing $4,500 per ounce, marking an annual increase of over 70% [1] Group 1: Gold Price Trends - Gold prices have continued to rise for three consecutive days, reaching new highs [1] - The price of gold jewelry has also surged, with most brands exceeding 1,400 yuan per gram [1] Group 2: Consumer Behavior - A consumer in Hefei, Ms. Chen, initially planned to purchase a 30-gram gold bracelet for approximately 20,000 yuan over a year ago, but the price has now approached 40,000 yuan due to rising gold prices [1] - Retailers are facing increased pressure, with a store manager from Chow Sang Sang indicating that it is nearly impossible to find gold jewelry priced under 1,000 yuan [1] Group 3: Retail Strategies - Brands are responding to high gold prices by introducing smaller weight items, "fixed price" products, and embedded jewelry, which have gained popularity among customers [1] - Retailers have also relaxed their policies on trade-ins, attracting more customers [1]