精耕山东领军者润华汽车打造人·车生态

Group 1 - Runhua Automotive was established in 1990 and has consistently ranked among the top automotive dealer groups in China, focusing on the Shandong market and adhering to the philosophy of "Runhua Service, Caring for Life" [2] - The company has developed a comprehensive automotive service system, including sales, maintenance, insurance, finance, and used cars, serving a wide range of mid-to-high-end and new energy vehicle brands [2] - Runhua Automotive has over 100 service stores in Shandong, collaborating with 20 brands such as Audi, BMW, and Toyota, and has built a "people-car ecosystem" development strategy [2] Group 2 - Recently, Runhua Automotive has upgraded its market development layout in Jinan, focusing on brand network improvement, service support, and customer service quality [3] - The company is expanding its brand network and service layout in central, southern, and eastern Jinan, creating a model for integrated service that will be replicated across other cities in Shandong [4] - Runhua Automotive has established a comprehensive service ecosystem in the eastern region of Jinan, featuring 10 4S stores and 7 community automotive service chain stores, enhancing user convenience and service quality [4] Group 3 - The company is exploring new models such as "Automobile + New Life" and "Automobile + Tourism," targeting younger customers with diverse and personalized activities [4] - Runhua Automotive's annual offline themed experience event "Free and Happy: Shandong Self-Driving Camping Music Festival" has become a benchmark for offline interaction in the automotive industry in Qilu [4]