“无醇葡萄酒”市场乱象调查：披“无醇”外衣 葡萄汁变身葡萄酒

Core Viewpoint - The non-alcoholic wine market is experiencing a trend towards youthfulness and lower alcohol content, with non-alcoholic wines emerging as a popular alternative that retains the flavor and social attributes of traditional wines while eliminating health risks associated with alcohol consumption [1][5][21]. Group 1: Market Overview - A recent investigation revealed that out of 11 sampled products, only 4 were clearly labeled as "wine," while others were misrepresented as non-alcoholic wines but were actually unfermented grape juice [1][5]. - The non-alcoholic wine market in China is expected to enter a developmental "first year" by 2025, with major brands like Zhangyu and Great Wall entering the sector [5][21]. - The lack of clear standards for non-alcoholic wines in China has led to confusion among consumers regarding the distinction between non-alcoholic wines and grape juice products [2][21]. Group 2: Product Analysis - Among the 11 products analyzed, only 4 were labeled as "non-alcoholic wine," while the remaining 7 were labeled as "grape juice" or "grape beverage," making it difficult for consumers to discern their true nature [5][6]. - The ingredients of the products labeled as "non-alcoholic wine" often included grape juice and additives, which can mislead consumers regarding their actual content [6][17]. - Some products marketed as "0% alcohol" were found to contain alcohol levels of 0.5% vol, raising concerns about misleading labeling practices [18][19]. Group 3: Regulatory Environment - Current regulations in China do not provide a clear definition for "non-alcoholic wine," leading to inconsistencies in labeling and marketing practices [2][21]. - The introduction of new standards in 2024 is expected to clarify the definition of non-alcoholic wine, distinguishing it from grape juice products and ensuring proper labeling [22][23]. - The absence of a separate customs code for imported non-alcoholic wines complicates the classification and labeling of these products, often leading to misrepresentation [22][23].