从新媒体普法看行政执法宣传的范式革新

Group 1 - The core idea of the article is the transformation of administrative law enforcement publicity from a one-way "management notification" to a two-way "governance service" through the "Fu Xiaozhi" new media legal brand in Fujian Province [1] Group 2 - The "Fu Xiaozhi" model innovatively reconstructs the mechanism from a marginal task to a strategic core, breaking down barriers between publicity and business, and forming a collaborative work loop led by key leaders [1] - The model transitions from information transmission to relationship building by utilizing various engaging formats such as situational dramas and live interactions, effectively enhancing public trust and understanding [2] - It elevates the goal from risk prevention to value co-creation, embodying the concept of a "service-oriented government" and transforming the role of law enforcement from a regulator to a service provider [2] Group 3 - The success of the "Fu Xiaozhi" case aligns with modern communication and public management theories, revealing three major shifts in publicity work: embedding in the new media ecosystem, recognizing the role as a public service node, and focusing on comprehensive governance output [3] Group 4 - Future directions for enhancing administrative law enforcement publicity involve deep embedding into the governance system, achieving precision embedding through data analysis, and constructing a full-cycle legal education model [4][5] - The approach includes institutional embedding to ensure the sustainability of innovative practices, such as integrating new media communication skills into training and establishing feedback mechanisms based on governance effectiveness [5]