我省加快推进科技赋能文旅发展

Core Viewpoint - The province aims to accelerate the integration of technology into cultural and tourism development, targeting the establishment of 3 to 5 nationally influential cultural tourism technology enterprises by the end of 2027, along with the creation of attractive and competitive new consumption scenarios, business formats, and models in the cultural tourism sector [1] Group 1: Immersive Cultural Tourism Development - Immersive cultural tourism performances are gaining attention due to innovations in cultural expression and technology, as well as increasing visitor demand for deep cultural experiences [2] - The province plans to utilize virtual reality and augmented reality technologies to develop immersive entertainment services, including virtual concerts and immersive cinemas, enhancing the cultural tourism infrastructure [2] - Projects like XR immersive experience exhibitions and "Meta Bookstore" digital scenes will be promoted to enhance the influence of existing immersive cultural tourism brands [2][3] Group 2: Digital Transformation in Cultural Infrastructure - The development of digital exhibitions, performances, and cloud-based entertainment is being prioritized, alongside the digital transformation of cultural venues such as theaters and libraries [3] - The integration of cutting-edge technologies with traditional performances aims to create immersive theaters and digital music venues, revitalizing various cultural sites and districts [3] Group 3: Low-altitude Aviation in Tourism - The province is innovating low-altitude technology applications, developing tourism products like aerial sightseeing and training, and establishing green aviation camps in cities like Hefei and Wuhu [4] - New tourism experiences such as drone performances and immersive red aviation culture projects are being explored, particularly in mountainous tourist areas [4] Group 4: AI Integration in Cultural Tourism - The implementation of the "Artificial Intelligence +" initiative will expand AI services in tourism sites, enhancing visitor experiences through AI-driven planning, customer service, and marketing [5] - The province supports leading enterprises in developing key AI technologies for cultural tourism, fostering new business models and applications in various tourism sectors [5]