开展“存保护航 助商安心”主题宣传

Core Viewpoint - The article highlights the initiative by Longyou Rural Commercial Bank to enhance financial security awareness among local merchants through a series of deposit insurance promotional activities [1] Group 1: Financial Awareness Campaign - Longyou Rural Commercial Bank's Zhitang branch launched a campaign themed "Deposit Protection, Assisting Merchants' Peace of Mind" aimed at local merchants [1] - The campaign addresses the frequent concerns of merchants regarding deposit safety, as they have limited channels for understanding financial security [1] - A financial service team was organized to conduct face-to-face presentations in local shops, using local dialects and simple language to explain deposit insurance coverage, compensation limits, and claims processes [1] Group 2: Key Educational Focus - The presentations clarified common misconceptions, such as the distinction between investment products and deposit insurance, and that deposits made in different locations are also insured [1] - The team addressed specific concerns from merchants regarding multi-account coverage and the speed of claims processing [1] Group 3: Impact and Future Plans - The promotional activities effectively increased merchants' awareness of deposit insurance and alleviated their concerns about financial safety, thereby strengthening trust between the bank and its clients [1] - Longyou Rural Commercial Bank plans to continue its financial education efforts in merchants, communities, and rural areas to fulfill its responsibilities as a local financial institution and contribute to an improved business environment and financial stability [1]