体育育出消费新引擎

Core Viewpoint - The Chinese sports economy is accelerating its development, projected to exceed 1 trillion yuan in the ice and snow industry by 2025, driven by supportive policies and innovative initiatives [1][2][3]. Policy Development - The ice and snow industry is expected to surpass 1 trillion yuan by 2025, with various regions creating unique brands and promoting the industry [2]. - The State Council issued policies to enhance the ice and snow economy, including promoting consumption and tourism related to ice and snow activities [2][3]. - The government aims to cultivate world-class sports enterprises and events, with the sports industry expected to exceed 7 trillion yuan by 2030 [3]. Sports Event Economy - Despite the absence of major international events in 2025, the year is marked as significant for China's sports event economy, with a focus on integrating events with tourism and commerce [4][5]. - The "Follow the Event to Travel" initiative has successfully brought sports events closer to the public, enhancing participation and consumption [6]. Consumption and Economic Impact - The Wuxi Marathon attracted 391,000 spectators, generating 505 million yuan in economic benefits, a 78.2% increase year-on-year [5]. - In the first half of 2025, monitored events in seven provinces generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [6]. Industry Development Platforms - The outdoor sports industry is emerging as a new growth point, with over 335,000 related enterprises and 40 million participants by mid-2025 [7]. - The China Outdoor Sports Industry Conference aims to integrate resources and focus on industry trends, fostering new products and services [7].