追求“性价比”或成大众消费新趋势

Core Insights - The article highlights a shift in consumer behavior towards more rational and selective spending, particularly in everyday shopping environments like supermarkets and car dealerships [1][2][3] Consumer Behavior - Consumers are increasingly price-sensitive, with promotional sales seeing a 40% increase in sales compared to regular periods [1] - The decision-making process for purchases, especially in the automotive sector, has lengthened from one month to two to three months, indicating a more deliberate approach to spending [2] - The focus has shifted from brand loyalty to practical considerations such as price and utility, with consumers prioritizing essential and high-value items [1][2] Automotive Industry - The sales of A00 (micro cars) and A0 (small cars) have become dominant, while high-end models are losing consumer interest [1] - Consumers are now evaluating vehicles based on practical features like actual range and installation conditions for home charging, rather than just brand prestige [2] - The automotive market is experiencing a value reassessment, with a shift from viewing cars as status symbols to practical tools for daily use [2] Home Appliances - Traditional appliances are maintaining stable sales, but growth is driven by government subsidies and the introduction of new appliances that enhance quality of life, such as dishwashers and robotic vacuum cleaners [2][3] - Marketing strategies have evolved to emphasize the lifestyle benefits of appliances, appealing to dual-income households by highlighting time savings [3] - The overall consumer market is undergoing structural adjustments, reflecting a new normal where spending is more calculated and focused on value [3]