别让消费者困在“网红滤镜”里

Core Viewpoint - The article highlights the importance of food safety in the restaurant industry, particularly for "internet celebrity" restaurants, which often prioritize marketing over quality and safety [1][2][3] Group 1: Regulatory Actions - The Shanghai Xuhui District Market Supervision Bureau conducted inspections on popular restaurants, including "Mingcheng Yellow Fish Noodle Restaurant," which was found to have serious food safety issues [1] - The restaurant was found to have a dirty kitchen, inadequate refrigerator temperatures, and expired ingredients being processed, leading to an investigation and immediate rectification orders [1] Group 2: Business Model Concerns - Many internet celebrity restaurants focus on rapid returns and expansion, often neglecting food quality and safety in favor of exposure and conversion rates [2] - Some restaurants engage in practices such as incentivizing positive reviews through free meals or discounts, and collaborating with food bloggers to create promotional content [2] Group 3: Consumer Behavior and Expectations - Consumers are increasingly choosing restaurants based on social media appeal, including "photo opportunities" and trending topics, which can lead to superficial business practices that overlook essential safety standards [2][3] - The shift from "yearly" to "seasonal" popularity of many internet celebrity restaurants indicates a growing consumer preference for quality over mere marketing [3] Group 4: Recommendations for Sustainable Success - Successful internet celebrity restaurants should balance quality with effective marketing, ensuring both online promotion and offline quality assurance [3] - Businesses are encouraged to operate with integrity, providing consistent experiences both online and offline to build consumer trust [3]