“玫瑰盐”更高端？安全比颜值更重要

Core Viewpoint - The rising popularity of "rose salt" as a high-end product has been challenged by recent findings of heavy metals, raising concerns about health risks associated with such consumer goods [1][2]. Group 1: Product Characteristics and Market Trends - Rose salt has gained traction due to its pink appearance and health claims, with some sellers promoting it as containing various minerals and even having mystical properties [1]. - The marketing strategies for rose salt appeal to consumer desires for uniqueness and health, leading to its perception as a premium product despite lacking compliance with food safety standards in China [2]. Group 2: Regulatory and Consumer Awareness Issues - The use of rose salt is restricted to industrial purposes in China, yet its popularity persists, highlighting regulatory gaps in cross-border e-commerce that allow illegal sales [2]. - Consumers often fall prey to health-related marketing traps, driven by misconceptions such as "imported equals high quality" and "expensive means better," which some businesses exploit to enhance consumer anxiety [2][3]. Group 3: Recommendations for Consumers - To combat health-related consumer traps like rose salt, a robust regulatory framework is essential, alongside increased consumer awareness and scientific literacy [3]. - Consumers are encouraged to focus on the practical value of products rather than being swayed by flashy marketing, as the primary function of salt is to provide flavor and necessary sodium [3].