Core Viewpoint - The city is launching a project to support new consumption pilot projects aimed at activating consumer traffic in various scenarios, with a focus on nighttime economy and innovative consumption experiences [1] Group 1: Support for New Consumption Projects - The city will provide special support for projects that activate consumer traffic in various scenarios [1] - There is an emphasis on developing the nighttime economy, encouraging diverse activities such as night shopping, dining, tourism, and entertainment [1] - The guidelines specify support for projects related to elderly and child-friendly consumption environments, ice and snow economy, RV camping, and low-altitude tourism [1] Group 2: Cultural IP and Innovation - The guidelines highlight the importance of tapping into cultural IP value and promoting cross-industry innovation [1] - There will be strong support for the collaboration between globally recognized IPs, domestic trendy IPs, and local historical cultural IPs with consumer resources [1] - The initiative encourages the integration of international or domestic animation IPs with cultural heritage resources to create comprehensive consumption scenarios [1]
全市征集消费“三新”试点项目
Xin Lang Cai Jing·2025-12-25 18:26