Zheng Quan Shi Bao·2025-12-25 18:45Core Insights - Haier Smart Home has transformed from "selling products" to "creating ecosystems" during the 14th Five-Year Plan period, focusing on smart, high-end, global, and green initiatives [1][2] - The company has maintained double-digit growth in revenue and profit despite a slowdown in industry growth, with a compound annual growth rate (CAGR) of 8% in revenue and 14% in net profit from 2021 to 2024 [1] Group 1: Business Strategy - The growth drivers for the company include breakthroughs in high-end branding, localized overseas operations, and efficiency optimization through digital transformation [1] - The core of Haier's smart transformation is to replace products with scenarios and cover industries through the UHome model, leading to a global smart home ecosystem [1] Group 2: High-End Branding - The high-end brand Casarte has become a core engine for performance growth, ranking first in online sales of high-end home appliances priced over 10,000 yuan during the 2025 Double 11 shopping festival [1] Group 3: Global Expansion - Haier has established a global brand matrix with precise regional coverage, achieving a 10.5% year-on-year increase in overseas revenue in the first three quarters of 2025 [2] - The company has built 35 industrial parks, 163 manufacturing centers, and 12 "lighthouse factories" to facilitate global resource coordination and efficient allocation [2] Group 4: Sustainability Initiatives - Haier has committed to achieving global operational carbon neutrality by 2050, creating a comprehensive green ecosystem covering home, commercial, and industrial sectors [2] - The green strategy is being rapidly promoted in over 200 countries and regions, allowing low-carbon values to benefit global users [2] Group 5: Future Outlook - The company aims to continue deepening technological innovation and accelerate the development of new productive forces, focusing on basic research, disruptive technologies, and the integration of AI with scenarios [2] - Haier is steadily moving towards its goal of becoming a "world-class smart living ecosystem enterprise" [2]