赤峰全链赋能打造昭乌达羊品牌

Core Viewpoint - The article highlights the development of the "Zhaowuda Sheep" brand by the Chifeng Agricultural Investment Group, emphasizing its unique qualities and the establishment of a comprehensive supply chain to promote this product nationwide [2][3]. Group 1: Product Development and Supply Chain - The "Zhaowuda Sheep" is recognized as China's first independently bred grassland meat sheep variety, known for its unique taste [2]. - The Chifeng Agricultural Investment Group aims to create a full industry chain from breeding to sales, focusing on brand enhancement and channel expansion [2][3]. - The company has established a subsidiary to collaborate with the Inner Mongolia Grassland Jinfeng Animal Husbandry Co., Ltd. to strengthen the breeding foundation [3]. Group 2: Economic Impact on Farmers - In 2025, the company plans to purchase over 500 purebred Zhaowuda sheep at a price 2 yuan per jin above the market rate, benefiting local herders [3]. - The company has signed agreements to purchase over 2,500 hybrid Zhaowuda sheep, increasing farmers' income by an average of 30,000 yuan per household [3]. - A total of 1,200 farmers have been engaged in sheep farming through a "company + cooperative + farmers" profit-sharing mechanism [3]. Group 3: Processing and Value Addition - The company has partnered with two standardized slaughterhouses to ensure quality and traceability in meat processing [4]. - The processing adheres to a "6-hour rapid freshness lock" standard, offering over 20 product categories to meet diverse market demands [4]. Group 4: Marketing and Sales Strategy - The company has achieved over 1 million yuan in online sales for Zhaowuda sheep in 2025, with more than 100 live-streaming events attracting over 5 million viewers [5]. - The company is leveraging both online and offline marketing strategies, including social media promotions and the establishment of a "Zhaowuda Sheep Hot Pot" restaurant set to open in January 2026 [4][5]. Group 5: Future Plans and Upgrades - The company plans to enhance the Zhaowuda sheep industry through three major upgrades: consolidating breeding advantages, innovating smart farming and processing techniques, and optimizing marketing strategies [7]. - Future initiatives include developing high-value products and integrating agricultural, cultural, and tourism sectors to create a sustainable ecosystem [7].