青海：政企共建列车消费新业态

Core Insights - The initiative aims to create a new consumption ecosystem through mobile consumption scenarios on trains, integrating local culture and brand promotion [1][2] - The project is a collaboration between the Qinghai Provincial Department of Commerce and China Railway Qinghai-Tibet Group, focusing on innovative consumer experiences [1] Group 1: Project Overview - The project was officially launched on December 22, with a focus on exploring new paths for the integration of commerce and tourism [1] - The initiative will utilize the advantages of railways as a major transportation artery connecting the Qinghai-Tibet Plateau and inland regions, leveraging concentrated passenger flow [1] Group 2: Collaboration and Participation - The program invites participation from legally registered, creditworthy enterprises in commerce, culture, tourism, retail, and creative industries, with a registration deadline of May 31, 2026 [2] - The Qinghai Provincial Department of Commerce and the Qinghai-Tibet Group will provide support for interested enterprises, including negotiation facilitation and project guidance [2] Group 3: Business Models and Opportunities - The collaboration will feature three cooperation models: customized themed train operations, integration of unique commercial formats, and co-construction of themed consumption trains [1] - Businesses can create immersive themed spaces showcasing local products and crafts, or develop mobile convenience stores and specialty sales centers on trains [1][2] Group 4: Strategic Goals - The initiative aims to transform passenger flow into consumption and brand flow, promoting high-quality development in the integration of commerce and tourism [2] - It represents an important practice in promoting green development and industrial integration, encouraging enterprises to seize opportunities in this new market [2]