药香伴旅程：一张文旅融合的“中国方”

Core Insights - The article discusses the integration of traditional Chinese medicine (TCM) with tourism, highlighting various regions in China that are successfully combining local medicinal resources with travel experiences to enhance both cultural appreciation and economic development [11][12][13][14][15][16][17][18][19][20]. Group 1: Regional Practices - In Jilin's Fusong County, the local government is promoting tourism by integrating the region's famous ginseng with winter sports, creating unique experiences such as ginseng chicken soup at marathon events and interactive ice sculptures [12][13]. - Guangxi's Yulin City has transformed its spice market into a cultural hub, offering visitors hands-on experiences with spices and promoting local products, which has significantly increased tourist interest and local income [14][15]. - Hubei's Macheng has developed its chrysanthemum industry into a profitable venture by enhancing product quality and creating engaging tourist activities, resulting in a substantial increase in visitor numbers and local economic benefits [16][17]. - Gansu's Qingcheng is leveraging its historical significance as the birthplace of TCM to develop a comprehensive healthcare tourism model, integrating modern technology with traditional practices to enhance service delivery and attract tourists [18][19][20]. Group 2: Economic Impact - The integration of TCM and tourism has led to increased local employment and income, with regions reporting significant economic growth as a result of enhanced tourist experiences and product offerings [12][14][16][18]. - The development of cultural and experiential tourism around TCM has created new business opportunities for local farmers and entrepreneurs, leading to a more sustainable economic model [13][15][17][19]. - The article highlights the potential for TCM tourism to become a major economic driver, with projections for significant increases in visitor numbers and revenue generation in the coming years [20].