“文旅+”不是简单加

Core Viewpoint - The integration of cultural tourism with various industries is accelerating, emphasizing the need for deep collaboration to enhance the quality of tourism development [1][3]. Group 1: Industry Integration - The trend of "cultural tourism + various industries" is forming, breaking down industry barriers and promoting deep integration as a necessary choice for high-quality tourism development [1]. - There are challenges in the integration process, including a lack of proactive awareness from related industries and issues of product homogeneity and superficial experiences [1]. - Establishing an industry integration development alliance led by cultural tourism departments can facilitate resource coordination and break down barriers between industries [1]. Group 2: Differentiated IP Development - A cultural gene decoding project aims to systematically identify and extract local cultural elements, creating unique cultural symbols that can be transformed into strong intellectual property (IP) [2]. - The application of modern technology, such as AI and blockchain, is being utilized to enhance cultural tourism experiences and manage cultural resources effectively [2]. Group 3: Policy Empowerment - Policies are being implemented to address land use challenges for new cultural tourism formats, including innovative land supply models [2]. - Financial support mechanisms, such as innovation funds and tax incentives, are being established to encourage the development of successful cultural tourism products [2]. - A talent cultivation plan is being promoted to develop professionals who understand both industry characteristics and cultural tourism operations [2]. Group 4: Cross-Industry Collaboration - Current cultural tourism projects are increasingly interwoven with technology, education, agriculture, health, and sports, leading to a collaborative development trend [3]. - This cross-industry integration enriches tourism product offerings and creates a symbiotic ecosystem that drives regional economic diversification [3].