农历春节未到 红色暖经济借“马年”升温

Group 1 - The article highlights a surge in demand for red thermal underwear in anticipation of the Lunar New Year, driven by cultural traditions and cold weather [1][2] - Retailers in Hangzhou are prominently displaying red thermal underwear, with significant increases in online searches for related products, showing a 150% year-on-year growth in keywords like "birth year underwear" and "red wedding underwear" [1] - Carbin Koneer, an e-commerce company, reports a 20%-30% increase in sales across all platforms, with expectations of daily sales reaching over 10,000 units for red thermal underwear as the New Year approaches [2] Group 2 - The company has adapted to changing consumer preferences by innovating production techniques, incorporating materials like graphene and pearl fiber into their thermal underwear designs [3] - Future trends indicate that online sales will continue to evolve towards differentiated products that meet specific consumer needs, particularly in response to extreme weather conditions [3] - Carbin Koneer is collaborating with universities to enhance sustainable dyeing technologies for textiles, reflecting a commitment to innovation and sustainability in the textile industry [3]