经济日报：“文旅+”不是简单加

Core Viewpoint - The integration of cultural tourism with various industries is accelerating, highlighting the necessity for deep collaboration to achieve high-quality development in the tourism sector [1] Group 1: Industry Integration - Beijing Shijingshan has disclosed six projects that integrate cultural tourism with commercial entities [1] - Sichuan Liangshan is exploring new paths for the integration of cultural tourism development [1] - Shenzhen is merging sports and cultural tourism through the "street super" model [1] Group 2: Challenges in Integration - There is a lack of proactive awareness among some related industries to integrate with cultural tourism, often relying on unilateral efforts from tourism departments [1] - Issues such as product homogenization and superficial experiences are prevalent, indicating a need for deeper exploration of local cultural IP and industrial characteristics [1] - The integration process should not be viewed as simple addition; it requires multi-dimensional strategies and a coordinated approach [1]