从观光打卡迈向沉浸体验

Core Insights - The development of the "Sanman" rural tourism complex in Menghan Town, Xishuangbanna, showcases the integration of traditional Dai culture with modern artistic forms, transforming tourism from mere sightseeing to immersive experiences [1][2] - Xishuangbanna aims to become a world-renowned tourist city, with a projected 280 million domestic and international visitors and a total tourism expenditure of 417.3 billion yuan during the 14th Five-Year Plan period [2] - Financial support is crucial for the growth of the cultural tourism industry in Xishuangbanna, with local banks providing targeted financing to enhance scenic areas and promote rural tourism [3] Group 1 - The "Sanman" complex combines cultural experiences, wellness living, and tourism services, leading to job creation and increased income for local farmers [1] - The region has introduced various innovative tourism activities, such as rainforest hiking and cultural festivals, to attract younger visitors and enhance the tourism landscape [2] - Local government initiatives focus on transforming idle resources into wellness centers and improving transportation and community facilities to create a 15-minute living circle for tourists [2] Group 2 - The agricultural bank in Xishuangbanna is actively engaging with the cultural tourism sector to meet financing needs, supporting upgrades and renovations of tourist attractions [3] - The integration of finance with cultural tourism aims to build a comprehensive consumption ecosystem, enhancing the overall quality and appeal of the tourism experience [3]