300291重组复牌!并购拟IPO公司
Shang Hai Zheng Quan Bao·2025-12-25 22:56

Core Viewpoint - The company Baina Qiancheng plans to acquire 100% of Zhonglian Century through a combination of share issuance and cash payment, aiming to enhance its digital marketing capabilities and achieve synergy in operations [2][4][11]. Group 1: Acquisition Details - Baina Qiancheng intends to issue shares and pay cash to acquire 100% of Zhonglian Century, along with raising matching funds from no more than 35 specific investors [2][4]. - The transaction's final price will be based on an evaluation report from a qualified asset appraisal agency, which is still pending completion [4]. Group 2: Zhonglian Century Overview - Zhonglian Century is a digital marketing service provider leveraging AI and big data, focusing on one-stop digital marketing solutions for industries such as telecommunications, finance, and e-commerce [2][4][5]. - The company has developed a robust R&D system and core technologies, including various intelligent marketing systems and algorithms, aimed at enhancing customer acquisition and operational efficiency [5]. Group 3: Financial Performance - In the first three quarters of the current year, Zhonglian Century reported a net profit of 178 million, surpassing its total net profit for the previous year [7]. - Financial data indicates that Zhonglian Century's total assets reached approximately 102.14 billion, with total liabilities of about 56.07 billion, and owner’s equity of around 46.07 billion as of September 30, 2025 [8]. Group 4: Strategic Rationale - Baina Qiancheng aims to enhance its competitive edge by integrating Zhonglian Century's advanced digital marketing technologies with its existing media resources and brand services [11]. - The acquisition is expected to optimize Baina Qiancheng's business structure and improve its overall competitiveness in the market [11].