出口额急剧下滑，供应链陷入风险，美关税棒打印度“玩具大国梦”

Core Viewpoint - The rapid growth of India's toy exports is facing significant challenges due to the recent imposition of high tariffs by the United States, which has led to a substantial decline in orders from American clients, jeopardizing India's ambition to become a global toy manufacturing hub [1][2]. Group 1: Impact of Tariffs - The U.S. imposed a 50% tariff on Indian toys due to India's continued purchase of Russian oil, resulting in a drastic drop in orders and a backlog of $20 million in undelivered goods [2][3]. - Many clients have either paused or canceled their orders following the tariff announcement, leading to a projected 15% decline in sales for the year, contrary to previous expectations of a 40% growth [2][3]. Group 2: Industry Challenges - India's toy industry, which was previously dominated by imports (with China accounting for about 70%), has seen a shift due to government initiatives aimed at boosting local manufacturing, including raising import tariffs from 20% to 70% [3][5]. - Despite a 42% increase in toy and sports goods exports since the introduction of the "National Toy Action Plan," the recent tariff changes have caused a significant drop in demand from the U.S., a key market for Indian toy exporters [3][4]. Group 3: Competitive Landscape - The Indian toy sector is highly fragmented, consisting mainly of small and medium-sized enterprises, which affects standardization, quality control, and brand recognition [6]. - Indian manufacturers face challenges such as reliance on outdated production methods and higher costs for raw materials compared to China, which undermines their competitiveness in the global market [5][6]. Group 4: Future Outlook - To remain competitive, Indian toy exporters are adjusting by lowering prices and simplifying designs, but these measures may not be sufficient to retain long-term business relationships and supply chain collaborations [4][6]. - The industry's ability to adapt to new markets and improve product design and cost structures will be crucial for overcoming the current challenges posed by high tariffs [4][6].