2025年中国电影总票房已突破500亿元，“票根经济”激发消费活力 一张影院小票根 玩出城市大生意

Core Insights - The total box office revenue for the year reached 500.03 billion yuan, with domestic films accounting for 409.52 billion yuan, representing an 81.90% market share [1] - The "ticket root economy" is emerging as a new economic model that integrates various consumption activities with ticketing, enhancing urban consumption vitality [2][3] - Guangdong province has maintained its position as the top box office region in China for 23 consecutive years, with Shenzhen contributing 15.56 billion yuan to the total box office [5] Box Office Performance - As of December 13, 2025, the total box office reached 500.03 billion yuan, with 11.94 billion admissions [1] - The top film of the year, "Ne Zha," grossed over 154 billion yuan, followed by "Detective Chinatown 3" and "Zootopia 2" [1] - Guangdong's annual box office surpassed 60.7 billion yuan, attracting over 1.45 billion viewers [5] Ticket Root Economy - The "ticket root economy" connects ticket holders with various merchants, offering cross-scenario discounts and enhancing consumer engagement [2] - Popular films like "Zootopia 2" have successfully extended their influence into the consumer market, with themed pop-up stores and promotional activities [2][3] - The "ticket root map" launched by China UnionPay and Maoyan Entertainment provides dining discounts based on cinema locations, enhancing the viewing experience [3] Consumer Engagement Strategies - The integration of ticketing with local businesses has led to innovative marketing strategies, such as discounts at nearby restaurants for ticket holders [3][5] - The success of the "ticket root economy" relies on leveraging popular IPs to drive consumer interest and engagement [7] - Various strategies are suggested to enhance the effectiveness of the "ticket root economy," including expanding the range of applicable scenarios and providing financial support [7] Industry Development - The film industry in Guangdong is not only contributing high box office revenues but also excelling in the development of film-related merchandise [5] - The "ticket root economy" is seen as a significant driver of economic growth, transforming how films are perceived and marketed within the broader economy [7]