“湾里”今日正式营业，停车资源扩容

Core Insights - The "Bay Area" international commercial and entertainment complex officially opened on December 26, 2023, adjacent to Universal Studios Beijing, enhancing customer experience through improved transportation, discounts, and diverse offerings [1][3]. Transportation and Parking - The "Bay Area" features seamless connections to subway lines 1 and 7, with the Huazhuang Station providing easy access for visitors [3]. - The complex has over 4,000 parking spaces, with an additional temporary parking lot added to accommodate peak visitor demand, increasing total parking capacity to over 10,000 spaces [3]. - A mobile app facilitates member parking discounts and online payment, while designated pick-up and drop-off points for taxis and ride-hailing services are established around the area [3]. Retail and Discounts - The "Bay Area" includes three main sections: Bay Area Wangfujing Well-Town, Bay Area Tingyun Town, and Bay Area Nuo Lan Hotel, with the Well-Town being the most popular during the trial operation [3][4]. - The Well-Town operates under a "non-standard outlet" model, focusing on high-value brands at lower prices, featuring brands like Coach and a diverse mix of dining and entertainment options [4][6]. - Customers can enjoy multiple promotions, including electronic vouchers for spending over 1,000 yuan and prize draws, enhancing the shopping experience [6]. Cultural and Artistic Offerings - The Bay Area Contemporary Art Center, covering 5,000 square meters, opened alongside the complex, featuring an exhibition of 49 artworks, including pieces by Qi Baishi [7]. - The art center aims to leverage the spillover effects from Universal Studios and the Bay Area project to promote aesthetic education and foster connections with retail brands within the complex [7].