Chang Jiang Shang Bao·2025-12-26 00:13Core Viewpoint - Great Wall Motors has announced an employee stock ownership plan for 2025, aiming to enhance corporate governance and align core personnel with the company's long-term value [1][3]. Group 1: Employee Stock Ownership Plan - The employee stock ownership plan is set at a maximum scale of 80 million yuan, covering up to 50 core personnel, including directors and senior management [1][3]. - The performance assessment targets for 2026 include a sales volume of no less than 1.8 million vehicles and a net profit of no less than 10 billion yuan [3][4]. - The plan includes a dual assessment mechanism, with company-level targets based on sales volume and net profit, each weighted at 50% [3][4]. Group 2: Sales Performance and Challenges - In the first 11 months of 2025, Great Wall Motors achieved a sales volume of 1.1997 million vehicles, a year-on-year increase of 9.26% [1][4]. - The Haval brand contributed significantly to sales, with 692,100 vehicles sold, up 11.13% year-on-year, while the Ora brand saw a decline of 31.4% to 40,200 vehicles [4][5]. - The company reported a revenue of 61.25 billion yuan in Q3 2025, a year-on-year increase of 20.51%, but a net profit decline of 31.23% to 2.298 billion yuan [5][6]. Group 3: Strategic Initiatives - The establishment of direct sales channels, such as the Great Wall Smart Selection stores, is expected to boost sales, particularly for the WEY brand, which saw a 93.94% increase in sales volume [4][5]. - The company is investing in new models and technologies, which has led to increased sales expenses of 7.948 billion yuan, up 55.52% year-on-year [5][6]. - The CEO has expressed dissatisfaction with the current status of the high-end brand WEY, indicating that it has not yet met expectations [4][5].