徐州以“三部曲”跃升区域消费中心能级

Core Insights - Xu Zhou is positioning itself as a regional consumption center, with a focus on attracting first-store economies to enhance consumer capacity and drive high-quality urban development [1][2][6] Group 1: First-Store Economy - Xu Zhou has attracted over 2,500 first stores during the "14th Five-Year Plan" period, with 170 of these located in the central commercial area, accounting for 46.5% of the city's total new stores [2] - The opening of NARS' first store in Northern Jiangsu exceeded sales expectations, generating over 500,000 yuan in its first week [2][3] - The central commercial area, Pengcheng Square, sees annual foot traffic exceeding 80 million, with holiday peak traffic surpassing 500,000 [2] Group 2: Consumer Environment and Support - Xu Zhou has implemented a "one store, one policy" customized service mechanism to streamline the establishment of new businesses, reducing project setup time to under 10 days [3] - The city has developed a "seven-in-one" consumer rights protection mechanism, including a public complaint system and a seven-day no-reason return policy, enhancing consumer confidence [3] - As of now, there are 1,660 units committed to no-reason returns and 888 companies participating in online dispute resolution [3] Group 3: Innovative Consumption Scenes - The "Together Watching Football 8" event at the Huaihai International Expo Center has created a vibrant atmosphere, significantly boosting local consumption on match days [4][5] - Xu Zhou has allocated nearly 40 million yuan in special fiscal funds since 2022 to promote consumption through various activities, including issuing consumption vouchers [5][6] - Nighttime economy initiatives have led to a 35.2% increase in nighttime consumption, with several districts recognized as provincial-level nighttime consumption gathering areas [5] Group 4: Future Development and Digitalization - Looking ahead to the "15th Five-Year Plan," Xu Zhou aims to enhance its consumption ecosystem through digitalization, focusing on consumer rights protection and efficient dispute resolution [7][8] - The city plans to support the digital transformation of traditional retail businesses and develop smart commercial districts to improve consumer experiences [7][8] - Xu Zhou will continue to promote high-end commercial enterprises and local brand development, aiming to create a diverse supply system [8]