Core Viewpoint - The event in Guangzhou's Beijing Road business district showcases Hakka culture and cuisine, emphasizing the promotion of local specialties and cultural heritage through a series of consumer activities [2][25]. Group 1: Event Overview - The "Civilization Market" consumer promotion series is held from December 19 to 28, featuring a lively atmosphere with many citizens sampling Hakka delicacies [2][3]. - The Biao Ling exhibition highlights three signature intangible cultural heritage foods: "Sanji Di" soup, Hakka meatballs, and salt-baked chicken, which symbolize local cultural values [6][7]. Group 2: Consumer Engagement - The exhibition includes a tasting area where visitors can experience authentic dishes and learn about the stories behind the products, enhancing the cultural connection [8][12]. - Positive consumer feedback is evident, with visitors expressing satisfaction and intent to return for more purchases [9][10]. Group 3: Online and Offline Synergy - The company reports strong sales both offline and online, with social media engagement driving interest and customer connections [20][24]. - The interaction with customers through online platforms is seen as valuable, fostering emotional connections beyond mere transactions [23][24]. Group 4: Cultural and Economic Impact - Biao Ling County, known as the "World Longevity Town," leverages its unique ecological environment and rich Hakka culture to promote cultural tourism and local economic development [27][28]. - The event serves as a significant step in expanding Biao Ling's market presence in the Greater Bay Area while promoting the innovative development of Hakka culture [29][30].
来北京路寻味蕉岭,邂逅可带走的客家文化丨文明集市县域行⑩
Nan Fang Nong Cun Bao·2025-12-26 00:31