保时捷中国致歉！郑州4S店疑闭店“跑路” 40万粉丝账号设私密 近一年多地门店接连关停

Core Viewpoint - The incident involving the Zhengzhou Zhongyuan Porsche Center, which is suspected of closing down and absconding, has escalated, prompting a response from Porsche China, which is actively addressing the situation and prioritizing consumer rights [1]. Group 1: Incident Overview - Multiple consumers reported that the Zhengzhou Zhongyuan Porsche Center appeared to be "empty," with amounts involved ranging from tens of thousands to hundreds of thousands [2]. - On December 22, the store was operating normally, but by the morning of December 23, employees found the showroom empty, and management was unreachable, leaving consumers who had paid deposits and were awaiting vehicle delivery in distress [2]. - The Zhengzhou Zhongyuan Porsche Center is the largest Porsche authorized 4S flagship store in Henan, covering an area of 12,000 square meters and belonging to the Henan Dong'an Holding Group, which operates over 40 subsidiaries [3]. Group 2: Company Background - The operating entity of the store, Zhengzhou Dongbaorun Automobile Sales Co., Ltd., was established in December 2015 with a registered capital of 60 million yuan [5]. - The store's social media presence was significant, with over 400,000 followers on Douyin, but has since been set to private following the incident [5]. Group 3: Broader Industry Context - The closure of the Zhengzhou center is part of a larger trend, with multiple Porsche centers across various cities, including Zhuhai and Wenzhou, shutting down in recent months [7][9]. - Porsche's performance has been under pressure, with a 6% year-on-year decline in global revenue to €26.86 billion and a staggering 99% drop in operating profit to €40 million for the first three quarters [9]. - In 2023, Porsche's sales in China fell by 15% to 79,300 units, marking a significant shift as it lost its status as the largest single market globally [9].