保时捷中国致歉！郑州4S店疑闭店“跑路”，40万粉丝账号设私密，近一年多地门店接连关停

Core Viewpoint - The incident involving the Zhengzhou Zhongyuan Porsche Center, which is suspected of closing down and absconding, has escalated, prompting a response from Porsche China, which is actively addressing the situation and prioritizing consumer rights [1][2]. Group 1: Incident Details - Multiple consumers reported that the Zhengzhou Zhongyuan Porsche Center was "empty," with amounts involved ranging from tens of thousands to hundreds of thousands [2]. - On December 22, the store was reportedly operating normally, but by December 23, employees found the showroom empty, and management was unreachable, leaving consumers who had paid deposits and those awaiting vehicle registration certificates in distress [2]. - The Zhengzhou Zhongyuan Porsche Center is the largest Porsche authorized 4S flagship store in Henan, covering an area of 12,000 square meters and owned by Henan Dong'an Holding Group, which has over 40 subsidiaries [3]. Group 2: Company Background - The operating entity, Zhengzhou Dongbaorun Automotive Sales Co., Ltd., was established in December 2015 with a registered capital of 60 million yuan [3]. - Recent management changes occurred on December 17, with key executives resigning and new leadership taking over [3]. Group 3: Consumer Impact and Legal Advice - Consumers are facing issues related to vehicle deposits, full vehicle payments, and pre-paid maintenance services, while employees have reported unpaid wages [2][4]. - Legal experts suggest that affected consumers should report issues through official channels and consider collective legal action, as approximately 200 consumers are involved [4][5]. Group 4: Industry Context - The closure of the Zhengzhou center is part of a broader trend, with multiple Porsche centers across various cities shutting down, indicating a contraction in Porsche's dealer network [7]. - Porsche's financial performance has been under pressure, with a 6% year-on-year decline in global revenue to €26.86 billion and a staggering 99% drop in operating profit to €4 million for the first three quarters [7]. - In 2023, Porsche's sales in China fell by 15% to 79,300 units, marking a significant shift as it lost its status as the largest single market globally [7]. - The decline continued into 2024, with a projected 28% drop in annual deliveries to 56,900 units, and a further 26% decrease in the first three quarters of 2025, resulting in only 32,000 units sold [7].