AI“世界模型”来袭：全球游戏产业或迎颠覆时刻

Core Viewpoint - The global video game industry is undergoing a transformative change due to the emergence of AI models capable of generating interactive 3D environments, with significant implications for the industry valued at tens of billions of dollars [1][2]. Group 1: AI Impact on Game Development - Leading AI teams, including Google DeepMind and World Labs, believe that "world models" will reshape the gaming industry [1]. - World Labs launched its first commercial product, Marble, which allows users to create coherent, high-fidelity 3D worlds from a single image, video, or text prompt [1]. - AI tools have already been used to enhance game development speed, with Game Gears' CEO reporting a fourfold increase in development speed for their game [2]. Group 2: Future of Gaming Experiences - AI is expected to empower creators and developers to produce content faster and in innovative ways, leading to new gaming experiences that do not currently exist [1][2]. - Players may soon be able to create entirely new game worlds, reducing reliance on expensive software and specialized skills [2]. - The introduction of AI-driven characters, such as the interactive Darth Vader in Fortnite, exemplifies the potential for AI to enhance player interaction [2]. Group 3: Industry Perspectives - Some industry experts express optimism that AI can lower costs, enhance creativity, and prevent developer burnout, especially in a sector where AAA games can take years and cost over $1 billion to develop [3]. - Critics, however, warn that increased AI usage may lead to the replacement of developers and artists, resulting in an influx of low-quality AI-generated content [2][3]. - Former Ubisoft producer emphasizes that world models could help developers regain the joy of creation and explore new ideas, especially under tight deadlines [4].