Blue Focus(SZ:300058) Chan Ye Xin Xi Wang·2025-12-26 01:30Core Insights - The private domain operation has become a core battlefield for user growth in China, driven by rising traffic costs and stringent public platform rules, with significant market growth potential [1][5][9] - The market for private domain operation solutions is expected to grow from 5.5 billion in 2019 to 14.3 billion by 2025, with projections of reaching 16.9 billion in 2026 [5][6][9] - Interactive private domain operation solutions are emerging as a high-level form and core trend, with market share expected to increase [1][5][9] Market Overview - The private domain operation market is categorized into interactive and traditional solutions, with interactive solutions projected to account for 43.36% of the market by 2025 [1][5][6] - By 2026, interactive solutions are expected to grow to 7.4 billion, maintaining a similar market share [1][5][6] Industry Definition and Classification - Private domain operation refers to channels controlled directly by enterprises, utilizing decentralized social networks for user engagement [2][4] - The essence of private domain operation is the transfer of user asset ownership from platforms to enterprises, allowing for direct and repeatable access to digital assets [2][4] Industry Development Status - The private domain operation solutions market is rapidly expanding, with significant growth potential highlighted by the increasing market size from 5.5 billion in 2019 to 14.3 billion in 2025 [5][6][9] - The industry is transitioning from broad traffic acquisition to refined user value extraction, evolving into a more intelligent and efficient user asset management system [9] Industry Chain - The industry chain is a symbiotic system based on platform ecosystems, with upstream components including AI, cloud computing, and big data, while downstream services cater to various sectors such as retail, fast-moving consumer goods, and healthcare [6][7] Competitive Landscape - The competitive landscape is characterized by a shift from broad competition to focused, differentiated strategies, with major players including Weimob Group, BlueFocus, and various SaaS solution providers [7][8] - Key companies like Shenzhen Xiao'e Network Technology Co., Ltd. and Weimob Group are leading in providing comprehensive private domain operation solutions [8][9] Industry Trends - The essence of private domain operation is deep user relationship management rather than short-term traffic acquisition, indicating a shift towards a robust, technology-driven independent industry [9]