“赣”出精彩 实力“圈粉”

Core Viewpoint - The tourism market in Jiangxi is experiencing significant growth during the 14th Five-Year Plan period, with expectations of double-digit increases in both domestic tourist numbers and spending in 2024, driven by cultural integration and innovative tourism experiences [1]. Group 1: Policy Support - Jiangxi provincial government has prioritized boosting cultural and tourism consumption, implementing a "1+9" policy framework to enhance tourism supply quality and promote deep integration of culture and tourism [2]. - The government has introduced various policies to support the development of a strong tourism province, focusing on red tourism, consumer incentives, and enhancing service quality [2]. Group 2: Investment and Development - Jiangxi has intensified efforts to attract investment, resulting in 25 signed cooperation projects worth a total of 3.026 billion yuan during a recent investment cooperation meeting [3]. - The province has allocated over 35 million yuan to support key cultural industry projects and foster new tourism business models, aiming to establish a comprehensive tourism industry chain [3]. Group 3: Product Innovation - The tourism industry in Jiangxi is characterized by deep integration of various sectors and continuous product innovation, with numerous popular "internet celebrity" products emerging [4]. - Jiangxi has developed multiple themed tourism routes and immersive experiences, particularly in Jingdezhen, which focuses on ceramic culture [4]. Group 4: Ecotourism and Experience - The Wu City Birdwatching Town has seen daily visitor numbers exceed 40,000, successfully combining ecological protection with diverse tourism experiences [5]. - Jiangxi is exploring various development paths, such as "birdwatching + education" and "birdwatching + cultural heritage," to expand the economic impact of birdwatching tourism [5]. Group 5: International Promotion - Jiangxi has launched initiatives to enhance inbound tourism, including promotional activities in countries like Malaysia and Morocco, and establishing a promotion center in Hong Kong and Macau [6]. - From January to August 2025, Jingdezhen received 110,800 inbound tourists, marking a 38.72% increase, with tourism revenue from these visitors reaching 67.83 million yuan, a 47.86% increase [6]. Group 6: Infrastructure and Accessibility - The establishment of direct flights from international locations to Nanchang has significantly improved accessibility, contributing to a 135% year-on-year increase in inbound tourist numbers from January to August [7]. - Jiangxi plans to further enhance cultural and tourism integration, aiming for high-quality development in the sector [7].