Unilever(UK)(US:UL) Nan Fang Du Shi Bao·2025-12-26 02:03Core Viewpoint - Unilever's "Rainbow Carbon" strategy integrates sustainable practices into its product development and manufacturing processes, utilizing various carbon sources to reduce reliance on fossil fuels and promote environmental responsibility [1][3][4]. Group 1: Sustainable Product Development - Unilever is transforming carbon emissions into raw materials for products like laundry pods by collaborating with zero-carbon industrial parks to convert captured carbon into ethanol or methanol, which are then used in surfactants [3][4]. - The company is focusing on plant-based raw materials, including orange peels and seaweed, to create environmentally friendly surfactants, thereby reducing dependence on petroleum [3][4]. Group 2: Packaging Innovations - Unilever aims to use 25% recycled plastic (PCR) in its product packaging, with a recent development featuring a laundry liquid bottle made from 53% PCR [5][6]. - The company has established a packaging co-creation center that utilizes digital platforms and AI to streamline the design process, significantly reducing the time required to create packaging prototypes [6]. Group 3: Manufacturing and Energy Efficiency - All of Unilever's factories in China have achieved 100% green electricity, sourced from renewable resources like solar and wind energy, to minimize environmental impact [8]. - The Guangzhou factory employs advanced technologies such as automated guided vehicles and sophisticated water treatment processes to enhance operational efficiency and sustainability [7][8]. Group 4: Logistics and Distribution - Unilever has introduced a "Factory Direct to Consumer" model, reducing delivery times by 33% and minimizing transportation distances, which contributes to lower carbon emissions [9][10]. - The company is gradually incorporating green energy vehicles into its logistics operations, with a pilot program for electric vehicle transportation between Shenzhen and Hong Kong [10]. Group 5: Industry Trends and Consumer Engagement - A market survey indicated that 80% of consumers prefer eco-friendly products, prompting Unilever to develop high plant-based content products to meet consumer demand [12]. - The competitive landscape in the personal care industry is increasingly focused on sustainability, with companies needing to effectively communicate their environmental initiatives to consumers [12].