周鹏：文化IP是文化价值、创新能力和国家软实力的重要体现

Core Insights - The 2025 Global Cultural IP Industry Development Conference will be held in Shanghai on December 26-27, 2025, focusing on the theme "IP Without Boundaries: Intelligent Creation of the Future - Global Exploration of Cultural IP and Technology Integration" [1][7] - The "2025 Cultural IP Industry Development Report" indicates that cultural IP has evolved from a single content form to a crucial carrier connecting cultural creation, technological application, and industrial upgrading, becoming a core engine for high-quality development in the cultural industry [3][9] Industry Overview - The report highlights that the Chinese cultural IP industry is experiencing continuous expansion, structural optimization, and significant enhancement in original capabilities, with original IP from online literature, film, and games forming a complete industrial chain covering content production, copyright operation, and commercial transformation [3][9] - The value of cultural IP is no longer limited to single works or markets but is amplified and extended through long-term operations [3][9] Key Areas of Development - The report analyzes various development paths for cultural IP, including cultural tourism IP, gaming IP, film IP, trendy toys IP, and short video and account IP, indicating that cultural IP is increasingly integrated into cultural tourism consumption, digital entertainment, and daily life scenarios [4][10] - Cultural IP is transitioning from "content dissemination" to "lifestyle shaping," promoting traditional culture, intangible cultural heritage, and regional culture in a more youthful, digital, and immersive manner [5][10] Technological Impact - New technologies are profoundly reshaping the production and operation of cultural IP, with advancements in artificial intelligence enhancing content creation and dissemination efficiency, blockchain applications in copyright confirmation and protection, and immersive technologies upgrading user experiences [5][10] - This shift is moving cultural IP from a "creation-driven" model to a "technology and content co-driven" model, improving industry efficiency and providing essential support for the long-term operation and standardized development of IP [5][10] Global Perspective - The international influence of Chinese cultural IP is steadily increasing, transitioning from single product exports to multi-form, localized international dissemination paths [5][10] - A number of culturally distinctive Chinese IPs are entering international markets through literature, gaming, film, and derivatives, enhancing cultural exchange from "going out" to "being understood and recognized" [5][10] Future Development Focus - The report emphasizes that future development in the cultural IP industry will place greater importance on the quality of original content, copyright governance, deep technological empowerment, and collaborative industrial ecosystems [11][12] - Cultural IP is recognized not only as a vital industrial resource but also as a representation of cultural value, innovation capability, and national soft power [11][12]