JETOUR and LIWA Join Forces to Host International Off-Road Fan Festival, Writing a New Chapter in the Global Practice of the "Travel+" Strategy

Core Insights - The LIWA International Off-Road Festival in Abu Dhabi attracts over 600,000 visitors annually, showcasing off-road culture and community [1] - JETOUR serves as the Chief Partner of the LIWA Festival, hosting the 2025 JETOUR Global Fan Festival under the theme "GO WILD GO BEYOND" [3] - JETOUR's success in the Middle East is attributed to its localized operations and a Research Institute that develops region-specific upgrades [4] Company Performance - JETOUR has sold over 2.1 million vehicles globally in 88 months, with the T2 series alone accounting for 414,000 units sold in 26 months [5] - The brand operates in 100 countries and regions, supported by over 2,000 sales and service networks [5] Strategic Approach - JETOUR's "Travel+ Lifestyle" strategy aims to transform the brand from a product provider to a lifestyle co-creator, engaging users as active participants [6] - The company organized product co-creation sessions during the fan festival to gather feedback from global distributors and users, enhancing brand-user interaction [8] Product Development - JETOUR competes in the premium off-road segment by innovating locally and co-creating with users to optimize product experiences [9] - The brand promotes a "Product + Modification" approach, allowing for personalized vehicle modifications and fostering community through exclusive owner clubs [10] Future Direction - JETOUR aims to deepen its strategy by integrating product excellence with lifestyle elements, replicating its successful model in global markets [11]