双冠王背后的专业力：解码远洋建管如何以精准定位重塑大连公寓标杆

Core Insights - The Dalian Huannan Hui project, managed by the Ocean Group's Ocean Construction Management, was awarded the "Top Ten Excellent Construction Projects of 2025" by Yihan Think Tank, highlighting the company's professional construction management capabilities [1][13]. Sales Performance - Despite a challenging apartment market characterized by homogenization and pressure on sales, Huannan Hui achieved significant success, selling 262 units within three months and generating sales revenue of 140 million yuan, with a repayment rate exceeding 80%. It became the top-selling apartment project in Dalian for 2025 in terms of units, revenue, and area [2][14]. Location and Asset Value - Huannan Hui is situated in the core area of Ganjingzi District, Dalian, and is the first vertical urban TOD complex in northern Dalian, seamlessly connected to the subway station. Within a 1-kilometer radius, it features seven large commercial entities, over 400 dining options, four cinemas, and two major home furnishing plazas, with mature educational, medical, and living facilities. A Hilton Garden Inn is also set to be introduced, enhancing regional vitality and asset resilience [4][16]. Strategic Positioning - In response to market challenges, Ocean Construction Management shifted from traditional apartment sales to an asset allocation perspective, redefining product value. The project is positioned as a "sustainable core urban asset," focusing on asset resilience, operational security, and quality of life. This strategy quickly gained market recognition, leading to strong initial sales and establishing the project as a hot market listing [5][17]. Product Development - The project incorporates the Ocean Health Building System, ensuring strict adherence to health standards in material safety and indoor air quality, thereby creating a healthy living environment. It offers diverse unit sizes ranging from 38 to 188 square meters, with a focus on rare small units of 40 and 67 square meters, which are scarce in Dalian's new housing market. The flexible space design accommodates various usage scenarios, and the exterior has been upgraded to a glass curtain wall, enhancing overall quality and urban interface [6][18]. Construction Management - The project faced challenges due to its location in a core urban area with limited construction space and material transport. Ocean Construction Management employed staggered construction, segmented pouring, and meticulous scheduling to efficiently advance project milestones, achieving pre-sale conditions in just eight months and completing the main structure in twelve months. Transparency in construction was maintained through open site days and live progress updates, fostering trust with clients [9][20]. Integrated Project Management - Ocean Construction Management implemented a comprehensive approach from initial positioning, product redefinition, and regulatory approvals to engineering control and marketing. The sales strategy integrated internal and external channel resources, focusing on the dual engines of "core assets + engineering quality" to effectively reach target customers. On the opening day, over 200 units were secured, with transaction prices significantly higher than similar products in the vicinity [10][21]. Conclusion - The case of Dalian Huannan Hui illustrates that professional construction management goes beyond mere "contracting" by injecting sustainable value and certainty into projects through market positioning, product redefinition, engineering control, and sales conversion [12][23].