抖音发布2025文旅数据报告 酒旅团购订单量同比增42%

Group 1 - The core viewpoint of the articles highlights the significant growth in travel and tourism consumption on Douyin, with a 42% year-on-year increase in group purchase orders for travel services [1] - Immersive tourism has become mainstream, with diverse user interests leading to popular travel themes such as event tourism, ice and snow tourism, concert tourism, intangible cultural heritage tourism, and IP tourism [1] - The "Heartfelt Hotel List" for 2025 shows a 152% increase in orders for listed hotels, while overall hotel and homestay orders on the platform grew by 63% [1] Group 2 - Major cities like Shanghai, Beijing, and Chengdu ranked among the top ten popular travel destinations, while lesser-known cities like Luoyang and Huzhou emerged as hidden gems [1] - Douyin's scenic spot group purchase orders increased by 32%, with popular attractions including Wansui Mountain Wuxia City and Shanghai Disneyland [1] - Rural tourism is thriving, with a 102% increase in group purchase orders for ancient villages and towns, highlighting destinations like Wuyuan and Taierzhuang Ancient Town [1] Group 3 - The intangible cultural heritage tourism sector is gaining traction, with a 45% increase in related group purchase orders, focusing on popular categories such as heritage sites, food, and performances [1] - The fan economy is thriving, with concert group purchase orders increasing by 78%, and cities like Shanghai and Beijing being hotspots for popular concerts [2] - Douyin's sports events garnered over 62.6 billion exposures, significantly boosting local consumption in participating cities [2] Group 4 - The platform has launched various marketing campaigns and seasonal promotions to enhance user experience and drive local consumption, including initiatives like "Follow Su Chao to Tour Jiangsu" and "Discover Hidden Cities" [3] - Douyin's efforts to connect quality online content with offline consumer experiences aim to convert traffic into economic growth, benefiting local businesses [3]