2025年银发健康消费觉醒元年 京东健康正在托举“一种很新的养老方式”
Mei Ri Jing Ji Xin Wen·2025-12-26 04:15

Core Insights - The silver-haired demographic is emerging as a significant force in China's health economy by 2025, shifting from a focus on basic needs to a desire for enhanced quality of life and smart consumption [1][2] Group 1: Changing Consumption Patterns - Over 60% of the new silver-haired group have raised their quality of life expectations post-retirement, moving from a focus on low-cost practicality to a preference for quality and smart solutions [1] - The trend of purchasing health-related products online is growing, with e-commerce platforms becoming key channels for the silver-haired population to buy various medications and health products [2][3] Group 2: Increased Demand for Professional Health Services - There is a rising demand for professional health services among the elderly, as evidenced by cases of individuals being misled in online purchases, highlighting the need for transparent and reliable health guidance [6][7] - The introduction of AI doctors, pharmacists, and nutritionists has significantly lowered the barriers for elderly users to seek health consultations, with a notable increase in user engagement during late hours [9][10] Group 3: Technological Integration in Health Management - The integration of AI and smart health products is transforming elderly care, with products like dynamic blood glucose monitors showing significant sales growth, indicating a shift towards proactive health management [10][12] - Companies like JD Health are evolving from mere product sales to comprehensive health management solutions, aiming to serve the deep health management needs of the silver-haired population [12][13]

JD HEALTH-2025年银发健康消费觉醒元年 京东健康正在托举“一种很新的养老方式” - Reportify