魏建军：魏牌至今仍缺乏营销能力，但这已不会阻碍品牌未来发展

Core Viewpoint - The founder and chairman of Great Wall Motors, Wei Jianjun, emphasized the need for improved marketing capabilities for the Wey brand, which has faced challenges in recent years due to frequent management changes and market competition [2][3]. Group 1: Company History and Leadership Changes - The Wey brand was established in 2016 and has seen nine different CEOs in its nine-year history, leading to concerns about its future [2]. - Wei Jianjun highlighted the importance of the brand's historical roots and personal naming conventions, linking it to a sense of responsibility and courage [2]. Group 2: Sales Performance and Market Challenges - The Wey brand initially experienced success, with the first model VV7 selling 86,000 units in its launch year, but sales declined significantly after 2021 due to increased market competition and price wars [3]. - The second-generation models faced challenges not solely due to marketing failures but also due to broader industry issues, including intensified price competition [3]. Group 3: Future Opportunities and Brand Strategy - Wei Jianjun believes that despite lacking marketing strength, the brand can still thrive by focusing on a healthy value system that prioritizes product quality and customer satisfaction [4]. - The new CEO, Zhao Yongpo, emphasized safety in the brand's offerings, showcasing the new Blue Mountain model's safety features through a dramatic demonstration [4]. Group 4: Technological Advancements - The newly launched Blue Mountain Intelligent Advanced Edition is the world's first mass-produced smart driving model equipped with the latest VLA model technology, which enhances vehicle safety through advanced features [4][5]. - The VLA model includes capabilities such as spatial semantic understanding and obstacle recognition, aimed at providing a safer driving experience in complex urban environments [5].