卢放：中国汽车近五年的巨变远大于前二十年｜我们的四分之一世纪

Core Insights - The article discusses the rise of Chinese automotive brands, particularly Lantu Motors, and their efforts to integrate Chinese culture into their products, aiming to create a globally recognized brand [3][4][19]. Company Overview - Lantu Motors, led by Chairman Lu Fang, is focusing on launching new models that blend automotive technology with Chinese cultural narratives, such as the Lantu Dreamer and Lantu Taishan [3][4]. - The company is positioned in a competitive market where traditional foreign brands have historically dominated due to superior technology [3][4]. Industry Trends - The Chinese automotive market is experiencing a significant transformation, with a notable increase in the sales of new energy vehicles (NEVs), which rose from 3.52 million units in 2021 to nearly 12.87 million units by 2024, achieving a penetration rate of 40.9% [17]. - Chinese brands have shifted from being market followers to leaders, capturing 69.4% of the passenger car market share by late 2025, up from 44.4% in 2021 [17]. Leadership and Vision - Lu Fang's career spans over two decades in the automotive industry, with a focus on product development and brand building, particularly in the context of new energy and smart vehicles [4][11]. - The leadership emphasizes the importance of understanding market dynamics and consumer relationships, advocating for a direct sales model to enhance brand-user connections [21]. Technological Advancements - Lantu Motors has developed a comprehensive set of technologies, including platform architecture, intelligent connectivity, and new energy technologies, which form the foundation of their product offerings [16]. - The company aims to leverage these technologies to meet evolving consumer demands in a highly competitive market [16]. Cultural Integration - The brand's strategy includes embedding traditional Chinese cultural elements into its identity, which is seen as a unique selling proposition in the global automotive landscape [21][22]. - Lu Fang believes that the distinctiveness of the brand, rooted in Chinese culture, is crucial for long-term competitive advantage [21].