济宁市出台《关于进一步扩大文化和旅游消费的实施方案》

Core Viewpoint - The implementation plan aims to enhance cultural and tourism consumption in Jining, promoting industry integration, cultural prosperity, and social well-being, while aligning with higher-level government policies [1][3]. Group 1: Key Objectives - The plan focuses on five main goals: clarifying development direction, expanding total consumption, improving quality, optimizing the environment, and enhancing collaborative efforts [3]. - It emphasizes the integration of cultural tourism with various sectors to create new products that meet the growing demands of the public for a better quality of life [3]. Group 2: Innovation and Product Supply - The plan outlines 16 specific measures across four dimensions: new products, new scenarios, new models, and new capabilities, aimed at enriching the supply of quality cultural tourism products [3][4]. - Jining will regularly conduct various consumption activities and encourage the development of cost-effective cultural tourism products that align with public needs [4]. Group 3: Scene Creation and Experience Enhancement - The initiative promotes the integration of night-time activities, technology, food, performances, transportation, and accommodation with cultural tourism, focusing on cultivating unique business formats such as night performances and immersive experiences [4]. - It aims to enhance the consumer experience by creating diverse scenarios that enrich visitors' exploration of Jining [4]. Group 4: Economic Restructuring and Support - The plan seeks to reconstruct the scenic area economy by promoting collaborative development, optimizing layout and services, and implementing ticketing innovations [4]. - Specific targets are set to strengthen market entities, with promotional efforts directed at key tourist source areas to attract more visitors to Jining [4]. Group 5: Systematic Efforts and Policy Support - Jining will leverage a dedicated task force for the construction of a world cultural tourism city, enhancing inter-departmental coordination and continuously improving the policy support system for expanding cultural tourism consumption [4]. - The implementation of the plan is expected to activate the potential of cultural tourism consumption, transforming Jining's resource advantages into developmental strengths [4].