Core Viewpoint - Realme has initiated a large-scale layoff plan, which includes outsourcing, on-site, and formal employees, but the company claims this is part of normal year-end personnel changes and assures that business operations are normal with a new product launch scheduled for January [1][2]. Company Overview - Realme is a smartphone brand founded in May 2018 by former OPPO Vice President Li Bingzhong, focusing on a "dare to exceed" value-for-money strategy [1][2]. Market Context - The Vice President and China President of Realme, Xu Qi, stated that the overall market is facing significant cost and competitive pressures this year [1][2]. - Realme aims to provide superior products while ensuring healthy business operations amidst these challenges [1][2].
传真我手机启动大规模裁员，官方回应：年底正常人员变动，业务一切正常
Xin Lang Cai Jing·2025-12-26 04:53