平台赋能 生态共建:2025微博焕新非遗盛典探索非遗产业融合新范式
Yang Guang Wang·2025-12-26 05:39

Core Insights - The 2025 Weibo Revitalization Intangible Cultural Heritage (ICH) Gala and related events successfully concluded in Chengdu, focusing on the theme "New Vitality of ICH, Empowering the Future" [1] - The event gathered over 600 representatives from government, media, academia, enterprises, and ICH inheritors, aiming to bridge ICH with various industries and create a high-value platform for ICH [1][3] Event Highlights - The gala featured nine annual ICH honors awarded to individuals and organizations making significant contributions to the field [3] - Keynote speeches emphasized the role of youth as core transmitters and innovators of ICH in the internet era [3] - Weibo's commitment to building an open and collaborative ICH communication system was highlighted, focusing on deep integration and cross-industry empowerment [3][12] Awards and Recognitions - Eight projects received the "Annual ICH Local Newborn Model Project" honor, showcasing diverse media efforts in promoting ICH [4] - Various organizations and individuals were recognized for their contributions, including "Annual ICH Youth Power Model" and "Annual ICH Charm Performance Figure" awards [6][7] Technological Integration - The event showcased the potential of AI technology in enhancing ICH transmission, with interactive demonstrations highlighting its capabilities [7] - Experts discussed the synergy between intangible and tangible cultural heritage, emphasizing the importance of storytelling in engaging younger audiences [7] Future Initiatives - The launch of the "Weibo ICH Resident Program" aims to invite influential content creators to collaborate with local governments, enhancing cultural transmission and economic development [11] - A report on the integration of ICH and industry was released, focusing on sustainable development and the dual empowerment of ICH and industry [14][15]

WB-平台赋能 生态共建:2025微博焕新非遗盛典探索非遗产业融合新范式 - Reportify