投诉爆了！“挂上5毛钱吊牌，就能卖出大牌价格”，起底万物皆可贴的吊牌生意

Core Viewpoint - The article highlights the issue of brand dilution and consumer deception in the market, particularly focusing on the "Beijing Tongrentang" brand and its associated products, which have been found to misrepresent their contents and quality [1][2]. Group 1: Brand Misrepresentation - A product labeled as "Beijing Tongrentang 99% High Purity Antarctic Krill Oil" was tested and found to have a phospholipid content of 0%, despite claims of 43% [2]. - The involved manufacturer, Beijing Tongrentang (Sichuan) Health Pharmaceutical Co., Ltd., was ordered to withdraw the product following the findings, yet similar products remain available on e-commerce platforms [2][7]. - The brand's reputation is further complicated by the existence of various similar trademarks that create confusion among consumers regarding the authenticity of the products [8][9]. Group 2: Licensing and Quality Control Issues - The article discusses the prevalent "selling labels" business model, where brands license their names without adequate quality control, leading to consumer complaints and product quality issues [9][10]. - Companies like "Nanji Ren" have shifted from manufacturing to brand licensing, which has resulted in a proliferation of low-quality products under well-known brand names [10][11]. - The licensing process often lacks stringent quality checks, with some brands focusing solely on the collection of licensing fees rather than ensuring product quality [11][14]. Group 3: Consumer Complaints and Legal Responsibilities - There has been a significant increase in consumer complaints related to brands like "Yalu," with over 2,400 complaints reported, highlighting issues such as counterfeit products and poor workmanship [12][13]. - Legal experts emphasize that brand owners have a responsibility to supervise the quality of licensed products, and failure to do so can lead to shared liability for damages caused by defective products [14].