值得买消费产业研究院联合鲸鸿动能发布2025彩妆报告，以消费洞察驱动产业高质量发展

Core Insights - The report highlights the transformation of the Chinese cosmetics industry from "traffic dividends" to "mind dividends" [1] - It provides a comprehensive marketing solution for beauty brands through the "TSTE user scientific management theory" and "Whale Index" [1] Industry Trends - The cosmetics industry is undergoing a value reconstruction, with makeup evolving from a standardized beauty tool to a personalized self-expression and emotional carrier [3] - Consumers are shifting from passive following to active research, focusing on core value dimensions such as ingredients and experience rather than superficial factors like price and marketing [3] - Two major consumer trends have been identified: 1. Consumers are seeking products that offer both makeup and skincare benefits, aiming for long-lasting skin nourishment and improvement [3] 2. In a fast-paced lifestyle, consumers embrace the philosophy of "minimalism is the new sophistication," driving the demand for multifunctional products like face and eye palettes [3] Collaboration and Future Directions - The report marks the first outcome of the deep collaboration between Zhidingbuy Technology and Whale Energy, combining vast content and consumer data insights with a comprehensive analysis model [3] - The executive director of Zhidingbuy Consumer Industry Research Institute expressed intentions to further explore consumer insights and produce more trend reports to support high-quality and sustainable industry development [3] - Future collaborations will involve partnerships with universities, think tanks, and industry associations to generate valuable research outcomes for market reference and industry upgrades [3]